Account Based Marketing

Acquire, expand and nurture your top high-value clients and prospects. Leverage Chemical Engineering’s enhanced marketing capabilities with an ABM strategy that’s designed specifically to boost your sales pipeline and close deals.

FOCUS ACCOUNTS. Select 5 accounts (up to 5K users) to target with your messaging for a month. Segmenting capabilities include job titles, geographic location and content affinity.

TARGET OUTREACH. A custom, targeted email blast directed to your accounts from Chemical Engineering’s coveted database. We’ll then send a retargeted email blast with modified creative to users that engaged with the initial email.

MAXIMIZE ENGAGEMENT. A targeted, high-impact pop-up ad will engage your accounts on chemengonline.com. We will also serve a programmatically retargeted ad to the same target audience off-site across the web.

COLLECT LEADS. We’ll direct engaged users to your custom landing page(s) where they will provide contact information to learn more about your solutions through a white paper, video, or asset of your choice. Ability to create multiple unique landing pages.

ANALYZE CAMPAIGN. A multi-channel performance analysis including complete audience reach, a full list of accounts, titles and locations of engaged users, and contact information for converted leads. Additional behavioral data insight on target accounts available for 3+ month campaigns.

Price: $15,000 net/month (Minimum three month campaign recommended)

Ask us about our capabilities to produce custom content and solutions to maximize engagement at tradeshows and conferences.

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